The Murray State News cannot accept ads that are considered by The News to be libelous, obscene, in poor taste, or in violation of law.

The Murray State News reserves the right to refuse any ad.

Advertisers may cancel ads up to and no later than the stated cancellation date.

Advertisers whose ads are received too late for publication will be notified by a member of The News staff.

Advertisements having the appearance of editorial material must be identified as “Paid Advertisement” at the top of the ad.

Advertisements will not be accepted for upside-down placement.

The Murray State News must have a signed signature release from persons whose names are being used in an ad to endorse a product or cause.

Political advertising is payable in advance and must carry the names of the individuals or organizations paying for the ad and will be billed at the open rate. 

The advertiser will not be charged for an ad containing an error made by The Murray State News staff or the printer if the error causes the ad to misrepresent the merchant to the extent that the readers are misled by its meaning. However, if a corrected ad is published, the advertiser must pay for the corrected ad.

The Murray State News assumes no responsibility for ad errors beyond the cost of space occupied by the ad in which the error occurred. “Corrected” ads will run, when appropriate, before billing adjustments are made.

Billing adjustments will be determined based on what percentage an error detracts from the effectiveness of the total advertising message, as determined by the The Murray State News adviser.

The advertiser must notify The Murray State News within 30 days after the first bill is received for adjustments or a “make-good” ad to be considered.

It is not possible to cover fully the wide variety of advertising practices by specific policy in a card of this type. Questions not answered in this rate card should be referred to the advertising manager or adviser. Specific problems will be dealt with on a case-by-case basis.